What FUNKY bont does and who it's for
funky bont is the go-to-market execution engine — pipeline momentum, cohorts, CAC, forecasting and targets, layered onto the CRM data shared with base and pure bont.
funky bont is the GTM operating layer. It reads the same CRM data as base bont and applies pure bont's scoring, but wraps it in views that GTM leaders care about — momentum, cohorts, CAC, revenue planning, account-segment performance.
Who it's for
- Revenue / GTM leaders — pipeline momentum, win/loss, account health, CAC.
- RevOps — segments, targets, CAC config, CRM integration.
- Finance partners to sales — forecasting, revenue planning, NRR.
What's inside
- Funky Flywheels methodology — the conceptual model behind the dashboards.
- Deals, Pipeline, and GTM View
- Insights — Momentum, Sales Activity, Recommendations, Cohort/Segment, CAC, Existing-Accounts.
- Data Health for GTM accountability
- Forecasting — Forecast Revenues, Revenue Planning.
- Segmentation and Targets
- App Settings — Segments, Targets, CAC configuration, CRM integration.