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Creating a campaign

Spin up a new pitch bont campaign — name, lead list, sequence steps, sending settings — and save as a draft to review before launch.

A pitch bont campaign is a named outreach sequence pointed at a lead list. Creating one is the first step before launching outbound to a group.

Open the campaign builder

In pitch bont, click Campaigns in the left navigation. Top-right click + New Campaign. The builder opens.

Pitch bont campaign builder with name, lead-list picker, sequence steps editor and sending settings panel
The builder saves the campaign as a draft until you launch it.

Fill in the basics

  • Name — what reps see when they reference the campaign.
  • Lead list — pick one (see Building a lead list) or create on the fly.
  • Sender — which mailbox the campaign sends from. Multiple senders rotate across leads.
  • Schedule — sending window (weekdays, hours, timezone). See Configuring a sending schedule.

Add sequence steps

Each step is an action (email, LinkedIn touch, wait) with delay and exit conditions. Common cadence: Email → 3 days → Follow-up email → 5 days → LinkedIn → 3 days → Final email. Reply or bounce exits the sequence.

Save as draft

Click Save. The campaign sits in Draft until you launch — see Launching, pausing, and editing a campaign.

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