Creating a campaign
Spin up a new pitch bont campaign — name, lead list, sequence steps, sending settings — and save as a draft to review before launch.
A pitch bont campaign is a named outreach sequence pointed at a lead list. Creating one is the first step before launching outbound to a group.
Open the campaign builder
In pitch bont, click Campaigns in the left navigation. Top-right click + New Campaign. The builder opens.
Fill in the basics
- Name — what reps see when they reference the campaign.
- Lead list — pick one (see Building a lead list) or create on the fly.
- Sender — which mailbox the campaign sends from. Multiple senders rotate across leads.
- Schedule — sending window (weekdays, hours, timezone). See Configuring a sending schedule.
Add sequence steps
Each step is an action (email, LinkedIn touch, wait) with delay and exit conditions. Common cadence: Email → 3 days → Follow-up email → 5 days → LinkedIn → 3 days → Final email. Reply or bounce exits the sequence.
Save as draft
Click Save. The campaign sits in Draft until you launch — see Launching, pausing, and editing a campaign.