New-business reporting
pure bont's Reporting tab, New Business sub-tab — pipeline conversion, win rates, sales cycle, all for the new-logos motion.
The New Business sub-tab inside pure bont's Reporting answers questions about acquisition. How many new opportunities are entering the pipeline, how often we close them, how long it takes, and where the dropoff is between stages.
Open it
In pure bont, click Reporting in the left navigation, then the New Business sub-tab.
Key widgets
- Conversion funnel — count of new-business deals at each stage, with the stage-to-stage conversion %.
- Win rate over time — closed-won / closed-total per week or month.
- Average sales cycle — days from first activity to close, by closed cohort.
- Stage drop-off — where deals stall most often, useful for coaching.
Filtering and time windows
- Team — slice by sales team or individual rep.
- Time window — close-date or activity-date based.
- Product line — if your deals carry product line items.