The Funky Flywheels methodology inside bont
How funky bont organises GTM thinking around flywheels — acquisition, expansion, retention — and where each flywheel surfaces in the app.
Funky Flywheels is the conceptual model behind funky bont. It treats the go-to-market motion as a system of three interlocking flywheels — Acquisition, Expansion and Retention — instead of a one-way funnel.
The three flywheels
- Acquisition — net-new revenue. Powered by pitch bont's outbound, marketing inbound, and pure bont's new-business pipeline. Health metric: new logos and ACV per period.
- Expansion — growth within existing accounts. Cross-sell, upsell, additional seats. Health metric: net revenue retention > 100%.
- Retention — keeping accounts alive. Renewal rate, churn rate, time to health-flag fix. Health metric: gross retention.
How funky bont surfaces them
Every dashboard and report in funky bont is keyed to one of the three flywheels:
- Pipeline Momentum and CAC sit on the Acquisition flywheel.
- Existing-Accounts insights and Cohort/Segment analysis power the Expansion flywheel.
- Data Health for GTM accountability watches Retention.
Why it matters
Pure funnel-thinking optimises for the top of the funnel even when expansion would be cheaper. Flywheels force the conversation across the whole motion every week — the dashboard layouts in funky bont nudge that.