What base bont does and who it's for
base bont is the CRM at the centre of the bont product family — contacts, organisations, deals, activities, inbox and calendar in one place. This is the orientation page.
base bont is the CRM core of the bont platform. Everything other apps do — pure bont's analytics, pitch bont's outreach, funky bont's go-to-market views — reads from and writes to the same base bont records. If a teammate adds a contact in pure bont, it lives in base bont. If pitch bont books a reply, the activity shows up on the base bont contact.
Who it's for
- Sales reps — every day they live in Inbox, Calendar, Activities and Pipeline.
- Sales managers — Pipeline overview, Activities feed for coaching, CRM configuration for org-wide rules.
- RevOps / admins — CRM configuration (pipelines, fields, activities, products, data sources, data import).
What's inside
- Customer Data — Contacts, Companies, Activities.
- My Communication — Inbox and Calendar, both fed by your personal email/calendar integration.
- Deals and Pipeline — Kanban board, deal sheets, drag-and-drop between stages.
- App Settings → CRM configuration — General, Pipelines, Fields, Activities, Products, Loss Reasons, Data Sources, Data Import.
How base bont relates to the other apps
- pure bont reads the same records and overlays analytics, scoring and forecasting.
- pitch bont drives outbound campaigns; replies and meetings book back into base bont automatically.
- funky bont stacks go-to-market views on top of the CRM — pipeline momentum, cohorts, CAC.
If you only have base bont enabled, you get the CRM essentials plus inbox and calendar — enough to run a small sales team end-to-end.