New-business vs. existing-business deals
pure bont splits deal flow into two motions — new business (winning logos) and existing business (expansion, renewal). The split shapes views, scoring and reporting.
pure bont treats new business and existing business as separate motions. New business is about winning a logo for the first time; existing business is about growing or renewing an account you already won. Most of pure bont's views can be filtered or toggled to one motion or the other.
Where the split shows up
- Pipeline filter — toggle the pipeline board to New business / Existing business / All. Different stages and probability defaults apply.
- Reporting — separate New-business reporting and Existing-business reporting surfaces. The dashboards measure different things (acquisition vs. retention/expansion).
- Forecasting — new and existing business roll up under different forecasting rules; see Forecasting rules.
- Insights — Existing-Accounts insights live in funky bont and are dedicated to the existing-business motion.
How a deal lands in one or the other
- Deals on accounts that have never closed-won before are classified as new business.
- Once an account has at least one closed-won deal, any subsequent deal is existing business by default. You can override the classification per deal from the deal sheet.
Why it matters
The motions have different conversion rates, sales cycles and stakeholders. Reading them together hides important information; separating them makes pipeline reviews, forecasting and rep coaching more honest.